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The Self-Authored Blueprint

You know what you want to build. Now let's make it work.

A private 90-day coaching partnership for high-achieving women ready to turn a business direction into something real, revenue-generating and built around the life they actually want.

Get clear on your buyer, shape an offer people want, prove demand and build your path to revenue.

Apply for Private Coaching→

Your application starts with a Compass Call, where we'll look at what you're building, what's standing between you and a working business, and whether the Blueprint is the right support.

Tomide Awe, founder of the Self-Authored Blueprint
90 Days
Private 1:1
Weekly Strategy
Direct Access
Ex-Twitter✦Ex-Meta✦Ex-Accenture✦Wharton MBA✦Built a multi-six-figure product business alongside corporate
The honest part

You know you want to build something of your own.
Now you need a business that actually works.

You’ve already left corporate and do not want to go back, or you’re still there but you’ve decided you want out and need to build a real path to make that possible.

You know you want to build something of your own. You may already know exactly what that business is, or you may be deciding between a few strong ideas and trying to figure out which one is actually worth committing to.

Either way, the problem is no longer a lack of possibilities. It is figuring out what deserves your focus and how to turn it into a business that actually works.

Which idea has the strongest potential? Who is really going to pay for it? What should you sell first? How much should you charge? How do you know whether there is enough demand before you spend months building? Where are your first clients actually going to come from?

You do not need more ideas. You need enough clarity and evidence to choose a direction, commit to it and start making real progress.

You could spend a year trying to figure it out through trial and error, or we could work through it deliberately.

That’s the gap the Blueprint closes.

"
Tomide brings a rare mix of experience, clarity, and generosity. The roadmap she shares is straightforward and effective, and she makes the whole process feel doable.
Bukola O.
The program

Build the business underneath the idea.

The Self-Authored Blueprint is a private 90-day coaching partnership for high-achieving women moving from corporate into building something of their own.

You bring the direction. Together, we build the business underneath it: a clear buyer, a problem worth paying to solve, an offer people want, evidence of demand and a credible path to revenue.

You won't follow a rigid curriculum. We'll spend more time where your business needs it and move faster through what you already know. This isn't a course with modules waiting for you: we make decisions live, on your business, and you leave every session with something to go do.

Why me

I know the distance between being very good inside a company and building one of your own.

I spent more than a decade in strategy at Twitter, Meta, and Accenture, taking things that were ambiguous and turning them into plans people could run.

Being excellent inside a company doesn't automatically teach you how to build one of your own.

I built my first product business to multiple six figures alongside the corporate job. Then I left, and had to answer a harder question.

What does it take to build something that carries my ambition without rebuilding the life I just walked away from?

That's why we'll care about the strategy, and the numbers, and whether real customers want this. And also whether the business fits the life.

Because a business that feels right but can't make money is a hobby, and a business that makes money but drains you is another job you'll want to leave.

That intersection is where we'll build yours.

The path

How we'll get you there.

The Self-Authored Blueprint moves through three phases, designed so you build momentum early, see your own progress, and walk away with something real. A business.

01

Define + Prove the Business

We sharpen the direction you're already pursuing and turn it into a business we can test. We'll define who you're building for, understand the problem deeply enough to know what they will pay to solve, shape the offer and put the assumptions underneath the business in front of real people.

  • →A clear decision on what you're building and for whom
  • →A clearly defined buyer and a problem she cares enough about to pay to solve
  • →Evidence from real customer conversations
  • →An offer with a clear outcome, structure and price
  • →A business model grounded in evidence rather than assumptions
02

Build the Go-to-Market System

An offer nobody sees isn't a business. We build the system that gets yours in front of the right people.

We work out where your buyers already spend their time, who they already trust, and how you get in front of them. Then we build the language and materials you need to start selling.

Not every channel, and not a thirty-step funnel because someone on Instagram says you need one, but the shortest credible route between you and the people most likely to buy.

  • →A clear primary path to finding and reaching buyers
  • →Messaging grounded in how your buyers actually describe the problem
  • →The core materials you need to start selling
  • →A simple, credible route from visibility to conversation to sale
03

Sell + Adjust

Now you sell, while I'm still in the room with you. You put real selling reps in, we read the market feedback that comes back, and we adjust on evidence rather than mood. Revenue is a lagging indicator; early traction signals arrive first, and we learn to read yours together so you know what's working before the money shows up.

  • →Real selling reps and real market feedback behind you
  • →Early traction signals, and clarity on what needs to change and what doesn't
  • →A focused 90-day traction plan for what happens after the program
Running underneath all three

Built around the life you actually want.

The point was never to leave corporate and end up overworked somewhere else.

So we design the operating rhythm alongside the business:

  • ✦Your capacity
  • ✦Your financial floor
  • ✦The hours you protect
  • ✦What you own and what you hand off
  • ✦How fast this needs to grow to do its job

A business that makes money and eats your life is a job you'll want to leave. We're building the other thing.

What you leave with

By the end of our 90 days together, you'll leave with…

Every decision and tool we build is captured in your personal playbook, a working document you'll return to for months.

✦

Total clarity

Exactly what you're building, who it's for and why it should exist.

✦

A business model that holds up

Grounded in real market evidence, not assumptions.

✦

An offer people want

Something buyers have a real reason to pay for.

✦

Messaging and selling materials

Language and tools you can actually use, not theory.

✦

A route to buyers

A clear way to find and reach the people most likely to buy.

✦

Real market feedback

Evidence from the market instead of a business that exists mostly in your head.

✦

A focused 90-day plan

What to do next, in order, to keep building traction after our work together.

The experience

What the journey actually feels like.

This isn't a course. There's no content library to fall behind on. Here's how we actually work together.

  1. 1

    Weekly 90-min private sessions

    Teaching, strategy, and coaching happen live, applied directly to your situation. We make real decisions together in real time.

  2. 2

    Action items between sessions

    Market research, offer drafts, customer conversations, writing exercises. The goal is honest progress, not perfect homework.

  3. 3

    Direct access between calls

    Hit a hard decision at 9pm on a Tuesday? You don't have to wait for the next session. Send a message on Slack.

  4. 4

    +1 bonus month of async support

    A soft landing after the program ends, so you can start executing on your own with backup.

The fit

An honest look at who this is for.

This is for you if…

  • ✓You've decided corporate isn't your long-term plan and you're serious about building what comes next
  • ✓You have a business direction you want to pursue
  • ✓You may know exactly what you're building or be choosing between one or two versions of it
  • ✓You want evidence before spending months building on assumptions
  • ✓You need clarity on your buyer, offer, pricing or how you'll reach people
  • ✓You want to start creating a credible path to revenue
  • ✓You want a business that supports the life you're trying to create
  • ✓You're willing to talk to customers, test, sell and adjust

This isn't for you if…

✕You're broadly exploring what you might do after corporate
✕You want someone else to build the business for you
✕You're not ready to talk to potential customers or sell
✕You want a plug-and-play business formula rather than making strategic decisions about your own business
In their words

Stories from women who stopped waiting.

Working with Tomide has been one of the most transformative experiences in launching SAÉA. I truly could not have launched this brand without her. Her thoughtful exercises helped me dig deep into my goals, values, and vision. Her unwavering support, whether celebrating milestones or tackling international payment challenges, kept me going.
SBShezal B.
I saved a huge amount of time I would've spent figuring things out on my own, and became part of a really supportive community. It made everything feel less overwhelming and more possible.
TATemi A.
Thank you Tomide for your support and guidance throughout the program. Your coaching was invaluable as I embarked on this entrepreneurial journey. The true value add was your direct feedback during the weekly calls. Starting is the hardest part, and you've gifted me with the momentum I needed.
JLJennifer L.
I gained the knowledge on the steps to start my business, confidence to take action, accountability to make progress week after week, and inspiration on what is possible.
EWEva W.
The real transformation
Leave with a business you know how to move forward.

You'll know who you're building for, what problem you're solving, what you're selling, why someone should pay for it and how you're going to reach them. More importantly, you'll have evidence from the market instead of a business that exists mostly in your head.

You won't have every answer. No real business does. But you'll know what you're building, what the market is telling you and what to do next.

What's next

Apply for Private Coaching.

We'll start with a Compass Call to look at what you're building, where the gaps are and whether the Self-Authored Blueprint is the right support. You'll leave with a concrete next step either way.

Apply for Private Coaching→

Currently accepting a limited number of private clients.